Project 14 / 17E-commerce / Food & Beverage
Selaras
A cold-pressed juice brand website featuring product collections, ingredients and online shopping.
- Industry
- Food & beverage
- Category
- E-commerce / Food & Beverage
- Services
- E-commerce Development, Web Development

(01)Overview
Selaras is a website and online shop for a cold-pressed juice brand. It introduces the range, explains the ingredients and process, and lets customers buy online.
“Small-batch cold-pressed juice made from whole fruit and vegetables, pressed fresh and delivered cold.”
(02)Business context
The brief behind it
Customers buying cold-pressed juice care about what goes into the bottle. The site needed to be open about ingredients and process while keeping shopping simple.
(03)Design & development approach
How it was shaped
Fresh colour and product-led layouts give each blend its own mood. Sections on ingredients and the pressing process (select, press, enjoy) back up the brand's promise.
(04)Key features
- 01Product range of four signature blends
- 02Ingredients section
- 03Three-step process: select, press, enjoy
- 04Online shop with bag
- 05Journal and newsletter sign-up
(05)Services involved
Site structure
- Shop
- Our Story
- Ingredients
- Journal
(06)Screens from the live site
Open juice-blush.vercel.app(opens in a new tab)


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Torque & Co.


