Iron & Nail
E-commerce / Retail
A modern hardware store e-commerce experience showcasing tools, hardware products, product discovery and local pickup.
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(01)Scope
Clear, credible websites that explain what you do and turn visitors into enquiries, with content you can update yourself.
Structured, multi-section sites for larger organisations, with consistent templates, governance and room to grow.
Storefronts with product discovery, cart and checkout flows designed around how your customers actually shop.
Purpose-built tools for your workflows: portals, internal systems and customer-facing apps that off-the-shelf software can't cover.
Multi-user products with authentication, roles, billing integrations and the foundations needed to scale.
Focused, fast pages for launches and campaigns, built to test messaging and convert.
Scheduling flows for service businesses, from simple appointment requests to full booking systems.
Back-office interfaces that make data and day-to-day operations easier to manage.
(02)Fundamentals
Layouts are designed for phones, tablets and large screens individually, not just scaled down. Most of your visitors may arrive on mobile.
Optimised images, lean code and static rendering where possible. Faster pages are easier to use and help search visibility.
Semantic markup, keyboard navigation, sufficient contrast and clear focus states, so your site works for more people.
Page-level metadata, structured data, sitemaps and clean URLs, so search engines can understand and index your content.
(03)Process
We learn about your business, your users and your goals, and agree what success looks like.
We shape the scope, priorities and technical approach into a clear, realistic plan.
We explore, prototype and refine the experience with you, testing ideas before they are built.
We develop in short iterations with regular demos, so you see progress and can steer early.
We ship carefully, monitor, and keep improving with you after go-live.
E-commerce / Retail
A modern hardware store e-commerce experience showcasing tools, hardware products, product discovery and local pickup.
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Where we work
(04) FAQ
Yes. We can connect a content management system or set up a simple editing workflow, depending on how often your content changes and who maintains it.
Yes. We start by reviewing what works today, then plan the redesign so that existing content, URLs and search visibility are handled carefully.
We recommend hosting based on your needs and budget, and we can deploy to your own account so you keep full ownership.
Next step
Tell us what you're working on. We'll reply with honest thoughts on scope, approach and next steps.