Project 07 / 17E-commerce / Food & Beverage
Melt & Moo
An artisan ice cream online store featuring product flavors, small-batch branding and online shopping.
- Industry
- Food & beverage
- Category
- E-commerce / Food & Beverage
- Services
- E-commerce Development, UI/UX & Product Design, Web Development
(01)Overview
Melt & Moo is an online store for a small-batch ice cream brand. It puts the flavours front and centre and carries a playful brand personality all the way through to checkout.
“Playful, seriously good small-batch ice cream. Churned slow, delivered frozen to your door.”
(02)Business context
The brief behind it
For a food brand selling online, personality is the product's shop window. The store needed to feel as fun as the brand while still making ordering straightforward.
(03)Design & development approach
How it was shaped
Playful typography, bold colour and flavour-led sections ('pick your favourite mood') turn browsing into part of the brand experience, with clear routes to order.
(04)Key features
- 01Flavour showcase, from strawberry cheesecake to Belgian chocolate
- 02Mood-based flavour discovery
- 03Online shop and ordering
- 04Customer reviews section
- 05Blog and newsletter sign-up
(05)Services involved
Site structure
- Flavors
- Shop
- About
- Blog
- Contact
(06)Screens from the live site
Open icecream-snowy-iota.vercel.app(opens in a new tab)
