Project 06 / 17E-commerce / Nutrition
Form/Fuel
A sports nutrition e-commerce storefront featuring protein products, flavors and product discovery.
- Industry
- Sports nutrition
- Category
- E-commerce / Nutrition
- Services
- E-commerce Development, Web Development
(01)Overview
Form/Fuel is an e-commerce storefront for sports nutrition. It presents a focused protein range, lets shoppers explore by flavour, and guides them to the right product.
“Protein that fits your day. Whey, plant protein, bars and shakes that taste like a treat and mix in seconds.”
(02)Business context
The brief behind it
Supplement shopping can be confusing. The storefront needed to cut through that by keeping the range short, explaining products plainly, and making it easy to find a fit.
(03)Design & development approach
How it was shaped
Punchy headlines and a bright, product-first layout keep the tone energetic. A quiz, flavour exploration and bundled 'stacks' give shoppers several ways into the range.
(04)Key features
- 01Product range: whey protein, plant protein, protein bars and post-workout shakes
- 02Flavour exploration
- 03Product-finder quiz
- 04Bundled stacks: starter, performance, recovery and monthly
- 05Journal with protein basics and recipes
(05)Services involved
Site structure
- Shop
- Flavors
- Quiz
- Story
- Journal
(06)Screens from the live site
Open protein-chi-six.vercel.app(opens in a new tab)
